Services

Naming rights & sponsorships that fit the place.

Naming rights and sponsorship programs built around what a community actually has, who it serves, and what a partner genuinely needs.

Who we work with

Communities and asset owners

Cities, parks systems, venues, school districts, and destinations. We help you understand your inventory, set realistic expectations, and run a process partners respect.

Request an opportunity review

Brands and sponsors

Find places and programs where your presence means something to the people who use them.

Discuss a sponsorship opportunity

Industry partners

Agencies, operators, and specialists who work alongside HLP.

Explore a partnership

Understand. Build. Execute.

01

Understand

We start with what exists: facilities, programs, audiences, current agreements, constraints, and goals. You get a clear picture of the opportunity before anyone talks to a sponsor.

02

Build

Strategy, opportunity packaging, valuation logic you can defend, and a partner approach matched to the market.

03

Execute

Outreach, negotiations, approvals, and the delivery responsibilities we agree on together — documented as we go.

Every engagement is scoped in writing. Legal and commercial terms are specific to each agreement.

For facilities and cities

Do you know what your assets are worth?

The field everyone plays on. The sign every family passes. The event that brings the whole town out. Your community may already have the foundations of a stronger sponsorship program.

Start with the inventory you have: naming rights, signage, digital channels, and events. Let's talk about what could be packaged, what needs a closer look, and where a partnership could fit.

Request an asset review

Any detailed valuation study or ongoing work is scoped together before it begins.

For brands and sponsors

Get connected to your community.

Be part of the places people return to: youth sports, family weekends, and local events. A thoughtful partnership gives your brand a role in community life, with a clear purpose beyond a logo on a sign.

Tell us who you want to reach and where you want to show up. Together, we can explore the right place, the right experience, and the responsibilities that make the partnership work.

Explore community sponsorships

Community Assets

Places people love. Opportunities worth understanding.

HLP helps identify and package the places, programs, and channels a community can offer. Each opportunity starts with permission, a clear inventory, and a fit between the community and the sponsor.

Fields & sports complexes

Fields, courts, entrances, and tournament touchpoints that connect brands with players and the families cheering them on.

Parks & trails

Trailheads, wayfinding, gathering places, and programs that can support everyday community activity.

Recreation & aquatics

Recreation centers, pools, and classes where a partnership can support the experiences residents use.

Events & schools

Local events, school facilities, and approved programs, shaped around the priorities and policies of the organization.

Physical space is only part of the picture. Websites, newsletters, event communications, and on-site experiences can help connect the inventory into one coherent program.

Questions about how it works? Read the FAQ
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